Articles
2009
- How to apply marketing resource management? (Dutch), ITcommercie, March 2009, by Pieter Reintjes. Interview Frans Riemersma.
- Calibrate How You Operate: Improving Marketing Yield, Visibility and Process. The new Chief Marketing Officer (CMO) Council thought leadership initiative with contributions from MRMLOGIQ. February 2009.
2008
- Understanding MRM: The Next Frontier in Marketing Technology, Winterberry Group's White Paper, September 2008 by Bruce Biegel. Featuring Frans Riemersma.
- Kia stroomlijnt zijn marketingprocessen, Tijdschrift voor Marketing, Issue 3, Year 42, March 2008.
2007
- MRM; making DAM and CRM stick together. The Ten Functional Areas of Marketing, Journal of Digital Asset Management, Palgrave Macmillan, Volume 3, issue 2, 2007.
- Does your Marketing Dashboard come with an AIRBAG?, the Marketing Leaders, 2007.
- Marketing Governance; burden or a blessing in disguise?, the Marketing Leaders, 2007.
2006
- Accountability: your duty to turn data into profit, the Marketing Leaders, 2006.
- Marketing Procurement - The marketing inquisition has arrived, the Marketing Leaders, 2006.
- MRM: More for less in marketing, The Journal of Database Marketing & Customer Strategy Management, Volume 13, Number 2, January 2006.
2005
- Accountability is the word, transparency is the key, The Chartered Institute of Marketing's Technology, 2005.
- Hoe gezond is uw marketing communicatie situatie?, Marketing Executive Center, 2005.
- Marketing Resource Management in de praktijk, Marketing Executive Center, 2005.
