Our book on MRM
"An intriguing insight into the world of Marketing Resource Management. The clarity and logic that this book brings will challenge all marketers to question how well placed they are to drive real efficiencies through the entire marketing process."
Dan Harvie, Marketing Services and Retail Marketing Director, Electrolux Major Appliances Europe
Summary
If one-third of the value of your company relates to goodwill, represented by the brand, you'd better have full control over marketing activities. You can be creative in the ideas for your campaigns as long as you are structured in the management of those campaigns. Creativity and structure. It takes both skills to be the perfect marketer.
"Make your marketing spend more transparent and efficient without sacrificing creativity - read this book. Jansen & Riemersma know their stuff." - Marc Maisonneuve, MBA, Communications Manager, Yamaha Motor Europe
"This book will help you get back to basics, creating workflow efficiencies and teamwork." - BJ Gray, AVP of Marketing Operations, Victoria's Secret
"A clear, well articulated explanation of MRM - helping to build the case for change." - Nic Lund, Global Programme Manager, Diageo
"Logic is often missing from large Brand Marketing departments. Taking MRM seriously and creating willingness to break away from the 'we don't do it that way here' mentality can lead to huge benefits in not only money -but more importantly to most Marketing Directors- time and quality of marketing to your consumer." - John van Tuyll, Senior Global Brand Marketing Operations Manager Adidas and MRM lover"
"I just finished your book and I have really appreciated it. I knew the concept of MRM, but what I really liked is the way you have been able to build and explain the theoretical framework of it: very smart, simple and effective. Thank you for this inspiring lecture".
Serena Borghero, Marketing & Communication, Steelcase Benelux
"You make the complex very easy and digestible."
Kari Bente Skarbo, CEO Vertical Group ASA
"Congratulations on publishing this fine work. This book will inspire you to accelerate your marketing productivity."
Bill Godfrey, Chairman and CEO Aprimo
"The book is great reading! Absolutely recommended."
Pieter Casneuf, CEO Adam Software
"Congratulations to your book! Great stuff."
Stephan Nobs, CEO Europe Assetlink
"Fantastic! I really love this book. In my opinion the only one in the market that grasps the whole breadth and depth of the MRM topic."
Mirko Holzer, CEO Brandmaker
"I enjoyed the read very much. This book that serves to demystify a discipline, a process and a set of technologies."
Luke McKeever, CEO Portrait Software
"I have read the book and think it is a very useful and 'hands-on'."
Hans de Gier, CEO Syncforce
"I found the initiative fantastic and I am sure the book will broaden my knowledge. Congratulations!" "We really appreciate your initiatives, your book as well as your blog. One of the biggest challenges within MRM is the lack of knowledge. So your work is very valuable for all." "An excellent initiative." "Thank you for the remarkable book." "Your models & observations were very interesting and they will definitely help me to structure some of my ideas for future application features". "I found your presentation at the InBetween Partner Day exiting and am really happy with your book." Universities and press "If you ask yourself, as a marketing manager, how to get most out of marketing in times of economic challenges, have a look at the book 'Marketing Resource Management - The noble art of getting things done in marketing. Efficiently'." "It is invigorating to see that, with some proper attention for marketing efficiency, so much money can be made. In the book a solid framework is provided to deal with the different aspects of MRM." "Read this book and you'll be cured of Marketing Madness, the hallucination that chaos and waste are the lifeblood of marketing. Spread by Agencies, Marketing Madness has reduced marketers to the most wasteful, bungling, busy fools in business. Well done, Romek and Frans, for finding a cure to this disease."
Alexandre Abdo Hadade, Arizona
Anders Grahn, Business Developer, Brandsystems
Cyril Reijnen, Managing Director, Cordeo b.v.
Finn Dyrkorn, Partner, Media Asset Management AS
Dick Brunebjerg, CEO of Perfion ApS
Christof Dörflinger, IT consultant, Media Office gmbh
Absatzwirtschaft, Zeitschrift für Marketing, April 2009.
Prof. Dr. Ed Peelen, Business University Nyenrode
Prof. Robert Shaw, Cass Business School, London, UK
