The "Fit-to-Future-Agency"

 

Is your client forcing you to be cheaper, faster and more transparent? Are your margins dropping? Is the knowledge at your company gone when your AD is? Do your clients love your ideas but do you have difficulties to execute these ideas on a large scale? Then Marketing Resource Management (MRM) is worth investigating.

 

Increase control in your agency!

MRM is all about the implementation of an efficient marketing environment. Successes are not only born out of brilliant ideas. Just as important is a brilliant execution of those ideas. MRM is an integrated methodology that orchestrates the most optimal use of your marketing resources, in order to achieve an effective implementation of marketing and campaign strategies.

 

The agency-client relationship changes ...forever

MRM can bring a range of benefits into an agency: but increasingly, it is not a question of whether one would like the benefit that MRM can bring. Rather, it is about whether a company can afford to cope with the downside of NOT employing MRM techniques.

59% of all large size companies are researching the implementation of an automated marketing infrastructure. These marketing departments are making huge improvements to their marketing operations, decreasing dependencies on external agencies and raising the bar for the ones they will select for the future. Agencies need to change. And they need to change fast.

 

MRM helps you to manage

  • Content
  • Publications
  • Procurement
  • Retail channel
  • Planning
  • Budgets
  • Knowledge
  • Reports

 

Benefits to you

  • Being able to work cheaper than your competitor, whilst retaining agency margins
  • Improved brand consistency
  • Improved working dollar versus non-working dollar ratio
  • Re-use/leverage of centrally produced master materials
  • Shorter time to market
  • Less internal resources necessary to execute
  • Improved knowledge sharing and retention, steeper learning curves
  • Resulting in a professional - fit to future - marketing agency


Benefits to your clients

  • Improved delivery of campaigns
  • Transparency and accountability
  • Resulting in increasing trust and a better relationship

 

Where to start?

The MRM scan is the perfect start for your marketing efficiency project and visualizes where your organization needs to be more:

  • Efficient; to be competitive
  • Flexible; to adapt to new content, media, segments
  • Accountable; to improve performance
  • Scalable; to adapt to emerging markets, additional users
  • Transparent; to adhere to regulations