Programs
We have developed a range of programs -a predefined set of services from our MRM toolbox- to deal with common operational marketing challenges;
Operational Marketing Excellence
Is your marketing department forced to operate cheaper, faster and more transparent? Do people love your ideas but do you have difficulties to execute these ideas on a large scale? The Operational Marketing Excellence program is dedicated to increase transparency, control and accountability in your marketing environment and allows you to maximize the efficient use of your marketing resources.
Marketing Dashboard & Accountability
How to get full accountability across budgets, legal and sign off activities in your marketing department and supply chain? How to keep track of all marketing investments in one accurate overview? Link Investments to Returns (ROI) by selecting the right KPIs and convince the board what campaigns are worth investing in.
The Fit-to-Future agency
Is your client forcing you to be cheaper, faster and more transparent? Are your margins dropping? Is the knowledge at your company gone when your AD is? Our Fit-to-Future-Agency program is an integrated methodology that orchestrates the most optimal use of your marketing resources, in order to achieve an effective implementation of marketing and campaign strategies. It enables you to better facilitate the demands of your customer whilst retaining a healthy margin.
Marketing re-organization, Merger & Acquisition
Is your company preparing for a re-organization, merger or take over? How to quickly identify redundancies and seperate the nice-to-haves from the need-to-haves? How can you make a business case for your marketing department? How can you map roles & responsibilities and technology platforms? How can you roll out the new organization in the shortest time possible and benefit from operational synergies? This program maps gaps and overlap in roles, knowledge, technology and supplier contracts and estimates and visualizes realistic synergies.
Software Vendor Selection
Which marketing software will get you the best value? What is it that you exactly need? How can you make sure that what you choose today will still make sense tomorrow? We work with a standardized (and automated) method to select the best marketing software & best software support against the lowest possible price & shortest implementation turn around time. We work with documents that rate, prioritize and calculate the best match. We visualize scores on requirements and functionality. This will lay a solid foundation under the decision you are going to make.
Multi-channel campaign management
How to orchestrate and integrate your marketing campaigns across multiple channels, like email, internet, SMS, print, IVR, etc. How to set up an environment to measure and fully control your multi channel investments? This program touches all the elements required to make the transition from the costly "muliple" channel marketing to the effcient "multi" channel marketing.
