Services

 

Based on the MRMLOGIQ framework we have developed a wide range of practical tools and worksheets we use for the management of our MRM projects. Our MRM toolbox:

  • MRM Scan
  • MRM Business Case
  • MRM Software Selection
  • MRM Process Design
  • MRM Functional Design
  • MRM Implementation, Testing & Training
  • MRM Project Management
  • MRM Support & Maintenance

 

MRM scan

The MRM scan will support you to create transparency and control in your marketing operations. It detects areas where operational improvements will have the biggest impact and it estimates potential budget and time savings. The MRM scan is the perfect start for your marketing efficiency project and visualizes where your organization needs to be more:

  • Efficient; to be competitive
  • Flexible; to adapt to new content, media, segments
  • Accountable; to improve performance
  • Scalable; to adapt to emerging markets, additional users
  • Transparent; to adhere to regulations

 

MRM Business case

Successful MRM projects start with a business case describing the vision, objectives and estimated ROI of the project. Making a business case together with the project team is not only writing a document. It is also the first step towards a new mindset. Make sure that from now on there is a structured way of doing marketing projects. Define the objectives in a measurable and structured way. Collaborate with your colleagues from the other business units. And finally, to make a business case together will get you more buy-in from the stakeholders, making the implementation phase a lot easier and the adoption level of the new process a lot higher.

 

MRM Software selection

Our standardized (and automated) software selection methodology enables you to select the best marketing software and best software support against the lowest possible price and shortest implementation turn around time. We work with tools that rate, prioritize and calculate the best match. We visualize scores on requirements and functionality. This will provide a solid foundation under the decision you are going to make.

 

MRM Process Design

From initial concept through to contact with a customer or channel partner - across the end-to-end process - several operational activities take place. These activities can be clustered in functional areas, subsets that require specific skill sets, knowledge and technological solutions. In our MRM process design (PD) we visualize and optimize processes by looking at roles & responsibilities and supporting technologies. Process redesign should focus on the consolidation (eliminating steps) and standardization (consistency and clarity) of processes. Eliminating steps will immediately save you time and money. Creating consistency and clarity will lower the risks in campaign management and pave the road for reporting functionalities.

 

MRM Functional Design

Functional specifications are the blueprint for how you want a software application to look and work. All possible functionality related questions should be answered and put down in a well documented design. The development of the Functional Design (FD) is based on a packaged MRM solution combined with elements of customization, if required. The FD shows how the prefered processes from the PD are translated into system functionality. In the FD we will develop "Use Cases", assess "Process gaps" (gaps between the current and future state and standard and customized functionality) and define the "conceptual model". Based on the FD, the development- and data migration efforts can be estimated. The FD can be reviewed by the various stakeholders to check if the solution will meet the business needs and requires a formal sign off before going into the development stage.

 

MRM Implementation, Testing & Training

MRM implementations are far more than the technical implementation of a software tool only. We believe 75% of the focus during MRM implementations must be on business factors that will optimize your marketing spend. The remaining 25% of the effort is in configuration, customizing software templates, installation, and testing of the MRM tools. Once the software is installed, the system configured and core data migrated, it is necessary to check the correctness, completeness, security, and quality of the MRM software.

 

MRM Project management

MRM projects operate on the crossroads of marketing, finance and IT. This often means a shift of control and power and you can and should anticipate certain resistance. Strict project management will enable you to deliver the project on time, budget and specified quality. Our project manager will represent the business to ensure that stakeholders are satisfied with the new solution, ensuring that a Project Plan for implementation is in place, to assist with the project governance model, to manage resources and tasks delegation during implementation (time-plan), ensure documentation (by managing resources) and transfer knowledge to the project team (best practices).

 

MRM support & maintenance

MRM is about operations. Operations are ongoing. Your market will change, your clients will change, your organization will change and your MRM strategy needs constant adjustment too. As during the implementation phase, support is not just software support: it is also business support. One could define MRM support as; all activities concerned with supporting the marketing operations infrastructure to satisfy the users with the required system performance and functionality during its operational life.